Catalyte

    Extraordinary talent from unexplored places.

    Catalyte delivers onshore digital media resources with high retention rates.

    Background

    Since 2000, Catalyte has discovered, developed, and deployed over 1000 software developers from nontraditional backgrounds to Fortune 500 companies.

    The Agency Shop has partnered with Catalyte to deliver a new cohort in digital media and digital marketing. Once recruited and trained prospective employees are “plug ‘n’ play” ready to be placed within agencies, media companies, brands, and technology firms.

    Phase 1: Programmatic associates trained in DV360, The Trade Desk, paid search, and paid social. 

    Driven by data, focused on outcomes

    We provide a pathway to a new and exciting career change in just a few months. With our full-time development program, we teach highly vetted individuals the fundamentals of media planning and give them an opportunity for full-time employment.

    Say Hello to Catalyte

    Featured in the: 60 Minutes segment “Venture capitalist spreading funding to Middle America”

    Steve Case, co-founder of AOL and Chairman and CEO of Revolution, and his efforts to bring investment to overlooked regions of America.

    High performing & long tenured employees

    Catalyte predictably takes people from the bottom 20% of the salary stack to the top 20%

    Before Catalyte

    • Average yearly salary ~$25K
    • 48% never earned a four-year degree
    • 77% had no prior tech-related work experience

    Sample employment before Catalyte
    Military
    Food Service
    Retail
    Warehouse

    After Catalyte

    • Average salary five years after graduating ~$98K (4x increase)
    • Five years after graduating, 44% of alumni earn >100K/year
    • 85% of alumni feel their careers have met or exceeded expectations

    Sample of current employment after Catalyte

    Catalyte Builds Workforces

    20+

    Years of corporate experience

    34

    Months of tenure after conversion

    98%

    Alumni who said Catalyte helped them obtain their first post-Catalyte job

    Curriculum Overview

    A Digital Marketing vertical with an emphasis on media buying, media reporting, and media operations.

    Module 1 – Digital Media Fundamentals
    • Digital marketing overview
    • Programmatic fundamentals
    • Overview of media platforms
    Module 2 – Programmatic Fundamentals & The Trade Desk
    • Programmatic concepts
    • Trading essentials
    • Marketing foundations
    • Campaign creation
    • Hands on experience
    Module 3 – Google Display & Video 360
    • Audiences
    • Creative formats
    • Platform demos
    • Optimization strategies
    Module 4 – Excel Basics
    • Organize data
    • Simple functions
    • Formatting
    • Create charts and PivotTables
    • Sort and filter data
    Module 5 – Data & Reporting
    • Terms overview
    • Common datasets overview
    • Sample reporting reviews
    Module 6 – Industry Knowledge  
    • Connected TV
    • Programmatic & linear TV
    • Data marketplace
    Final Project
    • Application of knowledge learned in training
    • Technical and non-technical requirements
    • Time constrained
    • Reviewed and scored

    Curriculum Overview

    A Digital Marketing vertical with an emphasis on media buying, media reporting, and media operations.

    Module 1 – Digital Media Fundamentals

    • Digital marketing overview
    • Overview of media platforms

    Module 2 – Google Ads Search

    • Value of search
    • Understand auction 
    • Search audiences
    • Campaign best practices
    • Campaign creation
    • Hands-on experience

    Module 3 – Google Analytics

    • Intro to platform
    • Learn the interface
    • How to set up reports
    • Audience,  Acquisition,  and Behavior reports overview

    Module 4 – Facebook Ads

    • Ad delivery
    • Bid strategies
    • Define audiences
    • Measurement & performance reporting
    • Optimization techniques – targeting, creative, A/B testing
    • Campaign creation
    • Hands on experience

    Module 5 – LinkedIn Ads

    • Overview for other social platforms (Twitter, Pinterest, TikTok)
    • Linkedin Targeting
    • Reporting & analytics
    • Brand awareness

    Module 6 – Excel Basics  

    • Organize data
    • Simple functions
    • Formatting 
    • Create charts and PivotTables
    • Sort and filter data

    Module 7 – Data & Reporting

    • Terms overview
    • Common datasets overview
    • Sample reporting reviews
     
     
    Final Project
    • Application of knowledge learned in training
    • Technical and non-technical requirements
    • Time constrained
    • Reviewed and scored

    Pricing Model

    Hourly Rates

    Fully trained people available for contract at an hourly rate for first six months.

    Coaching

    Catalyte provides ongoing coaching during the contracted six months.

    Convert to Employees

    Option to convert to employee for a percentage of annual salary.