Leadership

Meet our experts in digital marketing strategies, agency competence, marketing analytics, media effectiveness, customer acquisition, and technology selections.

Eric Yang

Digital Media Expert

Co-founded Black Bag Advertising, a digital media agency that was sold to Essence Digital in 2012. Essence Digital was the largest independent digital media agency in the world, buying over $1.5 billion in media on behalf of Google. Essence was acquired by WPP in 2015.
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Lance Hollander

Customer Experience Strategist 

Lance has owned, led, and sold three digital agencies over 20+ years. The most recent, Delphic Digital, was purchased by Private Equity for its award-winning customer experience work and Fortune 500 clients, including Comcast, UHS, and Aramark. Lance is a subject matter expert in digital strategy, customer experience, customer acquisition, marketing technology, and media.

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Kevin Woo

Analytic Guru

Kevin Co-founded Pointmarc, an analytics agency that developed
enterprise data and measurement solutions for Microsoft, Fiat Chrysler, T-Mobile, Costco, and Williams-Sonoma. After a number years of significant growth, Pointmarc was acquired by Merkle in 2015. Kevin has 20+ years of experience in digital analytics and marketing technology.

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Priti Choksi

Program Management

Priti has led digital marketing initiatives at agencies for 10+ years. Centered in Account Management, her expertise lies in customer experience, paid media & project management. Clients spanned the financial services, mortgage/housing, entertainment, education & hospitality industries.

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