Online Education

Digital Diligence: $500M

The Ask

Business Assessment

Deep dive review of current digital strategy, tactics and untapped potential

Marketing Review

Provide social media context report

What we found

  • $4M in conservative SEO media value over the next 4 years.
  • Paid search improvements for non-branded terms
  • Ecommerce and CRM optimization opportunities

Key outcomes

  • Provided report of brand presence within social media
  • Worked with deal team to underwrite validated ROI via optimization of SEO and Paid Media    
  • Provided estimates to rebuild  e-Commerce, media and SEO work
  • PE firm bowed out of auction when bidding exceeded underwriting guidance