National Senior Living

Digital Assessment: $1.5B

The Ask

Business Assessment

Identify $5M in cost savings from marketing 

Marketing Review

Deep dive review of marketing tactics and website and agency competence

What we found

  • Ineffective media spend ($15M)
  • Invalid analytics  
  • Agencies with overlapping responsibilities 
  • Unfocused digital roadmap with incorrect KPIs and priorities 

Key outcomes

  • Found $35M in projected EBITDA via media strategies 
  • Reimplementation of analytics 
  • Removal of CMO; Recruitment of new CMO  
  • Agency consolidation and rescoping   
  • Significant reduction in CPA and increase in overall lead quantity and quality