Real Estate Services Holding

Digital Diligence: $10B

The Ask

Business Assessment

Agency competence, fees and third-party vendors (14 Agencies)

Marketing Review

Review effectiveness of $100M media spend, and current marketing technology 

What we found

  • $4M in marketing technology savings with alignment of stack 
  • $20M ineffective media spending
  • $1M in excessive agency fees
  • Lost opportunity of earned media via social presences of real estate agents 

Key outcomes

  • Recommended a new consolidated marketing technology stack
  • Developed and recommended new earned media strategy 
  • $12M+  in YoY technology savings within 24 months 
  • CMO announced new earned media plan within nine months of engagement