Online Education

Digital Diligence

The Ask

Business Assessment

Top-line review of current digital strategy, tactics and untapped upside potential

Marketing Review

Provide social media context report

What we found

  • $24M (Media Value) in untapped SEO potential
  • Ability to increase subscribers at lower CPA and double traffic via SEO
  • Invalid data and reporting¬†
  • Large upside in marketing funnel via optimization of online tactics

Key outcomes

  • Investment made by Private Equity
  • Asked to stay on by CMO to manage onboarding of new vendors
  • Provided social media report of brand awareness and brand value in social¬†
  • Hired and onboarded data, SEO and media agencies to implement recommendations
  • Remain engaged for ongoing advisory oversight